How to Make Your Socials Pop: 5 Small Tweaks That Make a Big Impact

Finding it hard to stand out on social media?

Simply showing up online isn’t enough anymore. With so many voices in the digital space, you need more than just a presence you need to be INTENTIONAL.

But here’s the truth: you don’t need to go viral — you just need to SHOW UP smart.

HOW? Well, start with these 5 small tweaks and let’s see what happens.

Use On-Brand Visuals That Shows Your Personality

You’ve got a split

 second to grab attention — and visuals are your secret weapon.

Make sure your colours, fonts, and overall aesthetic are consistently aligned with your brand.

• Use high-contrast text for readability
• Stick to a colour palette that reflects your vibe
• Don’t overcomplicate — clean design > clutter

Here’s what others doesn’t know …

You can design in just few seconds using Canva! But make them your own.

Swap the fonts, add your logo, and adjust the colours so it doesn’t look like everyone else’s.

Say More With Less

No one’s reading essays on Instagram (sorry, writers!). 

Keep your captions clear, conversational, and to the point. Use emojis, spacing, and punchy CTAs to keep things skimmable.

Instead of:

“We’re so excited to be launching our new product that we’ve been working hard on…”

Try:

New drop is here!
You asked, we made it. Check it out

Use Videos to Your Advantage

Video is still king — and you don’t need a film crew to use it. 

Reels are a brilliant way to show personality, educate your audience, and increase reach.

In addition, you can repurpose it as Youtube Shorts too!

Easy Reel ideas:

• “3 tips in 30 seconds”
• Client testimonial clips
• Behind-the-scenes of your process
• “Things I wish I knew before ___”

Now you maybe wondering “what should I film?” or “I’m a camera shy person”

Then, ask yourself, what topic you can discuss for the whole day even without payment in exchange? Start there. Start with your passion. Start with your expertise.

Make Your Bio Work Harder

Your bio is your digital business card. 

It should say who you help, how you help them, and include a clear CTA (like a booking link or lead magnet).

Great bio formula:
I help [who] with [what]
So they can [result]
[Call to action]

Example:
I help Aussie local business owners stand out online.
No jargon. Just strategy that works.
Book your free strategy call

Show Up With Purpose

No more posting for the sake of it. 

Every post should fit one of these four content pillars:

• Educate (build trust)
• Inspire (create connection)
• Entertain (increase engagement)
• Convert (drive action)

If your feed is full of “Buy Now!” posts, try mixing it up. You’ll build a more engaged and loyal community — and that’s the stuff that converts.

 

Want your socials to stand out — without spending hours doing it?

We’re 360 Degrees Marketing — a full-service social media and marketing agency for small businesses that want less stress and better results